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PJSC «Severstal»

Country: Russia
Locations: Russia Moscow
Registration: Russia Moscow
Main Products/Services: Sheet and long products, steel pipes

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Severstal PJSC is a vertically integrated mining and metallurgical company with major assets in Russia and a small number of enterprises abroad.

Severstal remains the world leader in the industry in terms of efficiency, demonstrating the highest EBITDA margin in the world among steel companies, generating positive free cash flow throughout the cycle and achieving its stated goals.

In order to ensure additional performance growth, Severstal updated its proven strategy, retaining its fundamental advantages, but adding new elements. The company's new vision is to become the leader in the metallurgy of the future and the first choice company for customers, employees and partners.

To achieve these goals, new strategic priorities were identified that will help Severstal to differ from its competitors: excellent customer experience, cost leadership and new opportunities. These strategic priorities will be implemented based on the company's unique corporate culture.

  • As part of the “excellent customer experience” priority, Severstal intends to offer customers unique offers in all its target markets.
  • Within the framework of the priority “cost leadership”, the goal was set to achieve a significant cost advantage in terms of production of basic products compared to competitors.
  • Within the strategic priority “new opportunities”, the task of Severstal is to gain access and successfully use advanced technologies and new business models that appear on the market.

The implementation of this set of initiatives will allow Severstal to achieve its previously announced financial goal - to increase EBITDA by 10-15% annually over the next five years (excluding price / macro factors).